In Malaysia, would you prefer to buy chocolates or desserts?

July 1, 2008 · Leave a Comment

I remembered when I was studying in Sydney, Me and my friends always head down to Max Brenner http://www.maxbrenner.com/ in Double Bay to have chocolate drinks and desserts there. It was phenomenal and I personally think that if your concept in mind is something like that it will definitely work in Malaysia. Almost everyone loves chocolate and we had yet to have any shop that focuses on chocolate as much as Max had. Malaysians like to try new things and just by surveying the crowd in Starbucks and Coffee Bean, it will tell you that we can afford these overpriced coffees. Marketing plays and important role to these outlets and I think you should set aside some money to do that part properly in order to gain long term prospective customers as the foundation is the most important to any new business. I would not go for desserts only store as we have too many nice varieties of desert stores made by locals or from those Hong Kong franchises also not forgetting our cheap Malay ‘kuih’(dessert) found by the roadside. Therefore, my votes go to chocolate based shop and send me an email if u really do open up I’ll frequent there.
Hope this answers your query.

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